You tell us what happened
Your pet's name, what they look like, where they were last seen, and three photos. Five minutes, on your phone. We message you on WhatsApp to confirm the details.
Curitiba · not for profit
Your pet is missing?
The whole neighborhood can see their face today.
You tell us what happened and send three photos. We build the ad and put it on the phone of whoever is near the last place your pet was seen. We make no profit on this: what you pay becomes the ad.
We message you on WhatsApp and the ad goes live the same day.
Your phone number is not in the ad, for anyone.
Found them early? Whatever wasn't spent comes back to you.
like this on the phone of someone nearby
PataquiSponsored · Santo Inácio
MISSING
Seen today, 2:20pm
Guizo
Near Santo Inácio
I saw this dog
This is what shows up for people who live, work or pass through the neighborhood.
What your money does
This is advertising. The same kind that sells you shoes, pointed the other way.
A store ad looks for someone who wants to buy. Yours looks for someone who already saw him. We draw a radius around the last place your pet turned up and put his photo on the phone of everyone inside it. Whoever recognises him taps the ad and messages you on WhatsApp, saying where e what time he saw him. That time and that place are what shorten the search — not a poster on a pole.
A store ad
- Looks for someone who wants to buy
- Targets the city, the state, the country
- Measures sales
- Runs for weeks, slowly
Your search ad
- Looks for someone who walked past
- Targets only the radius of the last sighting
- Measures sightings: place and time
- Runs in the first hours, which is when it counts
Where his photo shows up
- TikTok
- YouTube
In the feed, in stories and between videos — only for people inside the radius. Nobody outside the area gets it: money spent in another neighbourhood will not bring your pet back.
What to expect from each amount
- people in the area see the photo
- 2,000 to 3,300
- tap the ad to look closer
- 24 to 83
- actually message you on WhatsApp
- 2 to 12
The math, in the open: R$ 47,50 of budget divided by R$ 14 a R$ 24 per thousand people reached. An estimate, not a promise.
A message is not a sighting. Some are people wanting to help, some are mistakes, and one may be the right one. The ad does not promise anyone saw your pet — it promises that a lot of the right people, in the right place, looked at his face. The real number for your case comes in the statement, at the end.
How it works
From your hands to the neighborhood, the same day.
Searching alone means taping posters to a pole and hoping the right person walks by. The ad does the opposite: it goes looking for people nearby, on their phones, while the search is still fresh.
We build the ad
The poster is built from your photos, and the ad runs in a radius around the last place your pet was seen — the neighborhood for a dog, the blocks around home for a cat, who usually stays close.
Whoever sees them tells you
Anyone who recognizes your pet replies on Pataqui's WhatsApp, with a photo taken right then. We pass it on to you and arrange the meeting. At the end, you get the statement of what was spent.
What it costs and where it goes
We make no profit, and you can check.
Pataqui doesn't profit from a lost pet. Of what you pay, 5% stays to keep the app running — and the payment fee comes out of that too. Everything else becomes the ad. You choose how much to put in and you get the statement of what was spent. Amounts are in Brazilian reais (R$).
R$ 30
goes to the adR$ 28,50
stays with PataquiR$ 1,50
For a cat, or a dog that went missing recently, close to home.
most chosen
R$ 50
goes to the adR$ 47,50
stays with PataquiR$ 2,50
Covers the neighborhood for a few days.
R$ 100
goes to the adR$ 95,00
stays with PataquiR$ 5,00
More days live, or a wider radius.
R$ 200
goes to the adR$ 190,00
stays with PataquiR$ 10,00
When your pet went missing far from home, or days ago.
You see the statement
When the campaign ends, you get how much was spent, how many people saw it and how many days it ran. It isn't a number we say out loud: it's the platform's own report.
What wasn't spent comes back
Found your pet on day two? The campaign stops right away and the balance that never became an ad goes back to you. Nobody pays for an ad that didn't need to run.
Payment is made through a Mercado Pago link we send after talking to you. Pataqui never asks for a bank transfer over a message, a photo or a phone call.
Before you pay anything
A lost pet attracts scammers. Including one that looks like us.
Losing a pet makes you a target. We would rather teach you to be suspicious — even if that means being suspicious of Pataqui first.
We never ask for money over a message
Payment happens on a Mercado Pago link, with a receipt in your name. If someone sends you transfer details claiming to be Pataqui, it's a scam.
Whoever finds your pet doesn't charge
Someone who really found your pet will agree to meet in a public place and show you the animal. Asking for money before you see your pet is a scam, every time.
Your address never goes in the ad
The ad shows the neighborhood, never the street or the number. And the location is stripped from your photos before they are stored.
No reward money
The ad never offers money for your pet's return. A reward attracts people who want the money, not people who want to help — and it puts your pet in the middle of a negotiation.
Warning: scam
Never pay anything before seeing your pet in person. Someone who really found them will agree to meet in a public place. Asking for money in exchange for a photo is a scam.
I lost my pet
Tell us what happened.
Five minutes. We message you on WhatsApp to confirm the details and agree on the amount — nothing is charged here.
Got it. We'll message you on WhatsApp shortly to confirm the details and put the ad live. In the meantime, tell the people in your building and the neighborhood groups.
For after they come home
Pet Card
Next time, whoever finds them already knows who to call.
The Pet Card is a QR code you print and stick on the collar. Whoever finds your pet points their camera at it, sees your pet's page and taps a button — the alert reaches you without showing your phone number. It's free and takes three minutes.
It's ready and opens in November, for a first group in Curitiba. Leave your email and you're in it.
Done. We'll tell you when the Pet Card opens.
Questions
What people ask first
Do you guarantee you'll find my pet?
No. Nobody can guarantee that, and anyone who does is lying. What the ad does is put your pet's face in front of a lot of people who were nearby — and that raises the chance someone recognizes them. The statement shows how many people saw it.
Why do you charge if you make no profit?
Because the ad costs money, and that money goes to the platform it runs on, not to Pataqui. Of what you pay, 5% stays to keep the app running and the payment fee comes out of that. Everything else becomes the ad, and you get the statement.
How long until the ad goes live?
We message you on WhatsApp as soon as your case arrives, and the ad goes live the same day. A lost pet is a problem measured in hours, not weeks.
What if I find them the next day?
You tell us, the campaign stops right away and whatever wasn't spent goes back to you. There is no penalty and no cancellation fee.
Can people who see the ad get my phone number?
No. The ad shows your pet, the neighborhood and a button. Whoever saw them talks to Pataqui, and we pass it on to you. Your number appears nowhere.
Does it work outside Curitiba?
For now we only run campaigns in Curitiba and nearby, because knowing the neighborhood changes how the ad radius is set. If you're in another city, write anyway: depending on the case we may be able to help.
The first hours are the ones that count most.
The sooner the ad goes live, the closer to the last place your pet was seen the search happens.
I lost my pet